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Experience the difference that the ultra-zooming power of the PowerShot SX50 HS's 24mm Wide-Angle 50x Optical Zoom lens can make on your everyday shooting. The extraordinary focal length of 4.3–215.0mm (35mm film equivalent: 24–1200mm) lets you capture everything from wide-angle shots to super-telephoto shots from wherever you are, while every shot exhibits the unique quality inherent to Canon optics. You'll easily reach into sporting events from up in the bleachers, catch beautiful candid shots of your children without disrupting the scene, and achieve wildlife and landscape photography you never thought possible. Canon's Optical Image Stabilizer ensures that whether up close or far away, every shot is clear and steady.

* As of August 21, 2012.

Zoom Framing Assist

The PowerShot SX50 HS employs a Canon 12.1 Megapixel CMOS sensor, which delivers state-of-the-art imaging performance and is optimized for use in compact cameras. Utilizing a sophisticated light-capturing design, it provides high sensitivity for improved high ISO capture with reduced noise. It is also a high-speed design, capable of rapidly capturing and moving image data to the processor, enabling faster continuous shooting and faster autofocus.

The latest-generation Canon DIGIC 5 Image Processor works with the PowerShot SX50 HS's image sensor to bring phenomenal increases in processing speed and power, delivering incredible detail in more situations, without the need for artificial light sources. Improved noise reduction produces clearer images when shooting in low light at high ISO speeds. The faster processing speed results in faster continuous shooting capability while maintaining full image quality. With the power of the DIGIC 5 Image Processor, the PowerShot SX50 HS can achieve higher ISO sensitivity and even perform advanced functions like lens correction, special scene modes and much more.

Canon HS SYSTEM for exceptional low-light performance up to ISO 6400
The PowerShot SX50 HS gives you the power to create images with spectacular depth, detail and emotional resonance. The 12.1 Megapixel High-Sensitivity CMOS sensor works in concert with Canon's latest-generation DIGIC 5 Image Processor to create the renowned Canon HS SYSTEM. With the Canon HS SYSTEM, you'll experience excellent tracking performance even in low light, and achieve gorgeous still image quality even at high ISO speeds all the way up to ISO 6400; beautiful low-light shots are possible with minimal noise and maximum detail in highlight and shadow areas. The Canon HS SYSTEM lets you use higher shutter speeds to capture clearer images with reduced noise and blur in a variety of situations for incredible photos and even when shooting video.

Simply touch the dedicated movie button, now conveniently embedded in the PowerShot SX50 HS's thumb pad, to start recording video in 1080p Full HD that is breathtakingly vivid and realistic. You're free to use the full range of the zoom in movie mode, and sound is recorded in stereo. HDMI output allows you to view and share your video on an HDTV immediately, simply by connecting the camera to the TV with an optional HDMI cable.

The PowerShot SX50 HS is equipped with Canon's latest advancement in AF technology: High Speed AF. The result of several improved technologies, High Speed AF delivers significantly faster focus speed of 0.19 seconds and a dramatically reduced shooting lag time of only 0.25 seconds, for a super-responsive shooting experience that lets you capture every great shot as it happens. The technology also powers the camera's new High-Speed Burst HQ, with continuous capture at a maximum speed of approximately 13 fps. Moreover, images captured in High-Speed Burst HQ maintain the camera's superb image quality.

*The continuous shooting speed is approximately 13.0 fps.

It's easy to capture clear, steady images with the PowerShot SX50 HS, even in low light without using a tripod. That's because the camera is equipped with Canon's innovative Intelligent IS. The system analyzes camera movement and applies the best shake correction method for the shooting situation – allowing you to focus on framing and capturing your shot. For stills, the system automatically selects among Normal, Panning, Macro (Hybrid) and Tripod IS modes. When shooting video, the system automatically selects among Dynamic, Powered, Macro and Tripod IS modes. Dynamic IS has been enhanced to provide better performance than ever before, now compensating for rotational movement centered on the optical axis in addition to horizontal tilt and vertical pitch, for beautifully clear and steady video.

Normal Corrects for a wide range of camera movement when shooting stills.		Panning Panning motion is detected so that IS does not interfere with desired camera movement.		Hybrid Corrects for shift-type camera shake, which typically occurs in macro (close-up) shooting.
Dynamic Effective for video shooting at wide-angle focal lengths, eliminating the unwanted shaking that typically occurs while walking.		Powered Compensates for hand movement when shooting video at the telephoto end of the zoom range, where camera shake is magnified.		Tripod When tripod use is detected, the Image Stabilizer is stopped because it is not needed.

The PowerShot SX50 HS gives you lots of ways to frame a great shot. The bright 2.8-inch Vari-angle LCD has excellent resolution (approximately 461,000 dots), and flips out and swivels/rotates for shooting at unusual angles, even letting you capture perfectly framed self-portraits. The camera also has an Electronic Viewfinder to give you the classic photographic experience.

In Smart AUTO, the PowerShot SX50 HS analyzes various factors in the scene's background and subject, then selects optimal camera settings based on predefined shooting situations to achieve the best possible image quality. The Smart AUTO function on PowerShot SX50 HS includes an astonishing 58 predefined shooting situations, giving you spectacular image quality in virtually any photographic conditions you'll encounter.

Canon's futuristic Face ID feature allows you to register up to 12 faces on your camera, then gives those faces priority over others with regard to focus and exposure. As a result, even in group scenes, you'll always get great shots of your children, family and friends.

PowerShot cameras offer shooting modes that make it easy to take perfect photos in a wide range of shooting situations by providing intelligent presets with optimized settings.

Shooting Modes/Special Scene Modes

	Custom Define and store your own settings to achieve the effects you prefer.		Manual You have complete control of exposure, selecting both aperture and shutter speed manually.		Aperture-priority You set the aperture, controlling depth-of-field. The camera automatically selects the shutter speed.
	Shutter-priority You select the shutter speed to stop or blur action, and the camera finds the appropriate aperture. With slow exposure times, Canon's noise reduction system activates to ensure low image noise.		Program Access advanced exposure compensation features while shooting mostly automatically.		Smart AUTO The camera automatically selects the best shooting settings for optimal quality based on subjects and environmental factors to provide point-and-shoot simplicity.
	Movie Digest Records a video clip before capturing a still image and then combines one day's worth of clips into a video. Now easily playback and review clips, and delete unwanted scenes.		Sports The camera uses high shutter speeds to capture fast-moving subjects.		Portrait The camera sets a large aperture, focusing the subject and artistically blurring the background to make your subject “pop.”
	Smooth Skin Removes dullness, wrinkles, and harsh shadows for beautiful faces.		Smart Shutter The camera automatically takes the photo when people smile, wink, or get into frame.		High-Speed Burst HQ Captures fast-action shots at full resolution, providing continuous shooting when the shutter button is held down.
	Handheld Night Scene Take clear and steady pictures at night without the use of a tripod.		Snow Shoot clear snow scenes without darkened subjects or an unnatural bluish tint.		Fireworks Grab brilliant images of skyrocketing fireworks.
	Stitch Assist Easy-to-use guidelines simplify the shooting of aligned multiple frames that can later be combined (using bundled software) to create panoramic photos.		Creative Filters This setting provides easy access to special filter effects and scene modes, such as Toy Camera Effect, Poster Effect, Monochrome and more.		High Dynamic Range The camera combines three different exposures to get one evenly lit image.
	Fisheye Effect Add a classic photo distortion without a fisheye lens.		Miniature Effect Emphasizes perspectives for a miniature effect by blurring upper and bottom portions of the image.		Toy Camera Effect Simulates photos taken with "toy" or pinhole cameras, darkening the image at the edges to create a vignette effect.
	Soft Focus Creates a hazy ambiance that's perfect for portraits and wedding photos.		Monochrome Choose from three single-tone effects: Black-and-White, Sepia, or Blue.		Super Vivid Super Vivid intensifies existing hues, saturating the scene with bright colors.
	Poster Effect Poster Effect combines several similar shades into one color, turning subtle gradations into eye-catching, scene-popping contrasts.		Color Accent Choose to retain a single color in your image while other colors turn monochrome.		Color Swap Select a color and replace it with a color you specify for special effects.
	Movie Record video in stereo sound. Unwanted scenes can be deleted in playback mode.		iFrame Movie The Apple® movie format, iFrame, makes it easier and quicker to import and upload videos while retaining high image quality.		Super Slow Motion Movie Record your clips in high speed (approx. 240 fps), and then watch your videos in slow motion.

As with many EOS DSLR cameras, the PowerShot SX50 HS uses a 12-bit converter to process the output of the CMOS sensor, resulting in true color, smooth tonal transitions and natural gradations. The PowerShot SX50 HS lets you shoot in RAW mode, which records all the information captured by the sensor, giving you outstanding flexibility and complete creative control when editing your images with Canon's powerful bundled software, and the camera allows you to record in RAW and JPEG formats simultaneously. Now in RAW mode, you can even select among several aspect ratios, including 16:9, 3:2, 4:3, 1:1, and 4:5.

When you're ready to take your creativity further with the lighting and exposure possibilities of an optional Canon Speedlite, the PowerShot SX50 HS is ready too. The camera has a built-in hot shoe that makes it compatible with a variety of Speedlite flashes.

It's quick and easy to make beautiful prints from your PowerShot camera with Canon's Direct Print system. Directly connect your PowerShot camera to a Canon PIXMA or SELPHY photo printer with a USB cable and simply press the button to print; turn every favorite moment into an amazing photo.

There are now a total of 30 display languages from which you can choose: English, German, French, Dutch, Danish, Finnish, Italian, Norwegian, Swedish, Spanish, Simplified/Traditional Chinese, Japanese, Russian, Portuguese, Korean, Greek, Polish, Czech, Hungarian, Turkish, Thai, Arabic, Romanian, Ukrainian, Farsi, Hindi, Malay, Indonesian and Vietnamese.