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The PowerShot ELPH 180 camera features an 8x Optical Zoom so more shots are within your reach. You'll love the flexibility that the wide 28–224mm (35mm equivalent) shooting range offers. Plus, the wide-angle lens captures an expansive image in each shot, adding depth, perspective and grandeur. Landscapes, city scenes, family shots and more benefit from the extra width. Whether you're shooting wide group shots or zooming to the telephoto end, your images will be bright and clear.

With the PowerShot ELPH 180 camera's 20.0 Megapixels* of resolution, your images are rich and clear, with textures and tiny details faithfully reproduced even at the long end of the 8x Optical Zoom. This high level of resolution can be ideal for creating large prints, and allows you the flexibility to blow up and crop any section of an image to express your creativity.

The PowerShot ELPH 180 camera's DIGIC 4+ Image Processor features accelerated processing speed to create fast, responsive performance, giving you a shooting experience that's easy and natural. The DIGIC 4+ Image Processor also enhances image quality in several ways. Processing of high ISO shots has been shortened by up to 60% compared to the DIGIC 4 Image Processor. This helps significantly reduce noise for brilliant color, smooth gradations and beautiful detail even in low light. The processor's highly efficient design also extends battery life.

* Image processing may cause a decrease in the number of pixels.

Using the slim PowerShot ELPH 180 camera, you can shoot high-definition video when you want, where you want. With a simple push of the dedicated movie button, you'll be able to quickly record moments in motion. 720p HD video is smooth, vivid and beautifully lifelike, making it an ideal way to capture special memories.

Getting that great shot can be as simple as pressing the shutter button on the PowerShot ELPH 180 camera. Smart AUTO automatically detects scenes by assessing various factors in both the background and the subject and analyzes them using 32 predefined shooting situations. The camera then makes optimal settings to help facilitate incredible image capture, whether you're shooting stills or video. With Smart AUTO, all you have to do is frame your shot and capture away.

Sometimes even the steadiest of hands can move a little, and during night photos or when zoomed in close, even a small shudder can blur a photo. Digital IS on the PowerShot ELPH 180 camera analyzes the image in order to electronically remove blur and fuzzy edges, helping to ensure you get a clear picture.

The PowerShot ELPH 180 camera provides shooting modes that can easily give your shots a distinctly artistic feel without the need for any extra lenses and filters. You can make a quirky portrait using the Fisheye Effect or add a beautiful single-tone effect with Monochrome. Toy Camera Effect simulates a vintage look as if capturing the photo using a “toy” or pinhole camera.

Now, beautifully framed shots using the powerful 8x Optical Zoom are as easy as pressing the Auto Zoom button. With Auto Zoom, the camera automatically determines the correct size and framing by detecting the number of subjects. The system also detects faces that are too small, then zooms in to the proper length. Auto Zoom is a great feature for spontaneous everyday shooting, and especially useful for times when someone else (even a child) is using your camera, for instance at a tourist spot.

The PowerShot ELPH 180 camera features ECO Mode to help provide a high number of shots per single charge through LCD monitor and camera power management. The mode can be activated via a dedicated button for easy power preservation when you are out for the day or the moment is too important to put the camera down. ECO Mode quickly wakes the camera from sleep when a button is pressed so you won't miss the moment.

The PowerShot ELPH 180 camera is designed to be fun and easy to use, even for beginners. A Help Button on the camera's exterior brings up the help menu when you need it, right on the LCD screen. From here, you can scroll through a variety of topics that answer your questions with clear explanations, offer helpful shooting advice and show you diagrams highlighting the position of any buttons you'll need.