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The PowerShot A3400 IS digital camera’s large and bright 3.0-inch LCD screen makes it easy to view and frame your shots in high resolution (230,000 dots). You can view the LCD screen over a surprisingly wide angle – above, below or to either side – without color shifts and with minimal reflections. A scratch-proof hard coating and a dust-repellent fluorine coating ensure a durable screen that dependably displays clear, vibrant images.

The PowerShot A3400 IS features touch panel technology that makes using the camera more intuitive and fun. Simply touch the screen to choose and track an AF point, change camera settings, record and play videos and much, much more! It also has an innovative Touch Shutter function that allows you to release the shutter right from the screen. Just touch the desired subject with your finger. An AF box will appear and track the subject as it moves. Then just lift your finger to release the shutter. It's that simple.

Photographers of all levels appreciate a camera – especially a go-anywhere compact digital – that takes the hassle out of capturing beautiful images. The PowerShot A3400 IS gives you Smart AUTO - sophisticated Canon technology that makes getting that great shot as simple as pressing the shutter button. Smart AUTO automatically detects scenes by assessing various factors in both the background and the subject. Detected scenes are analyzed using 32 predefined shooting situations. The camera then makes optimal settings to ensure the best possible image capture when shooting still images. Smart AUTO also includes Advanced Subject Detection, which allows the camera to detect and track non-human moving subjects like animals and vehicles. With Smart AUTO, all you have to do is frame your shot and capture away.

Smart AUTO The camera automatically selects the best shooting settings for optimal quality based on subjects and environmental factors to provide point-and-shoot simplicity.		Program The camera automatically and intelligently selects the aperture/shutter speed combination based on the shooting conditions.		Live View Control Enables Brightness, Color, and Tone adjustments to your images using easy-to-understand controls.
Portrait Brings the subject into focus while beautifully blurring the background.		Face Self-timer The camera waits for a face to enter the frame before releasing the shutter.		Low Light For high quality image capture in an amazing range of dimly lit situations.
Fisheye Effect Now you can get the fisheye effect – a classic photographic distortion – without a fisheye lens.		Miniature Effect Give images a miniature look with an effect that emphasizes perspective by blurring the top and bottom of the image.		Toy Camera Effect Simulates photos taken with “toy” or pinhole cameras, darkening the image at the edges to create a vignette effect.
Monochrome Choose from three single-tone effects: Black-and-White, Sepia, or Blue.		Super Vivid Super Vivid intensifies existing hues, saturating the scene with bright colors.		Poster Effect Poster Effect combines several similar shades into one color, turning subtle gradations into eye-catching, scene-popping contrasts.
Snow Shoot clear snow scenes without darkened subjects or an unnatural bluish tint.		Fireworks Create brilliant images of skyrocketing fireworks.		Long Shutter Use to blur moving subjects for artistic effect, ideal for urban night photography.
Discreet Mode Disables flash, AF assist beam, and all camera sounds with one mode dial setting–so you can capture images in quiet areas.		iFrame Movie The Apple® movie format, iFrame, makes it easier and quicker to import and upload videos while retaining high image quality.

You can shoot high definition video anytime, anywhere right from the pocket-sized A3400 IS digital camera. With a simple push of the dedicated movie button, you’ll be able to instantly record every moment in motion. 720p HD video is smooth, vivid, and beautifully lifelike, making it an ideal way to capture special memories. In addition to being able to shoot 720p HD video at 25 frames per second, the PowerShot A3400 IS can also shoot 640 x 480 VGA video at 30* frames per second.

*Actual frame rate is 29.97 fps.

It’s never been easier to shoot videos with a PowerShot digital camera. To make shooting video as natural as snapping pictures, the PowerShot A3400 IS has a dedicated movie button. No need to plan ahead, no need to search through menus on the LCD screen; when you feel a moment would be best captured in 720p HD, simply press the button and recording begins. The camera is always ready to shoot stills or video whenever you want.

With the PowerShot A3400 IS digital camera, you can also shoot video in the Apple® iFrame format, which is a computer-friendly standard that speeds up importing and editing of videos. It keeps file sizes small, making it more convenient to upload or e-mail high-quality videos. The iFrame format enjoys native support in compatible Mac and Windows video applications, making it unnecessary to perform time-consuming and often quality-degrading conversions.

With the camera’s 16.0 Megapixels of resolution, your images are rich and clear, with textures and tiny details faithfully reproduced even at the long end of the 5x Optical Zoom. This high level of resolution is ideal for creating the largest prints, and allows you the flexibility to blow up and crop any section of an image to express your creativity. The DIGIC 4 Image Processor powers the camera’s advanced systems and features, ensuring fast, reliable performance with low battery consumption.

Canon DIGIC Image Processors have set the standard for functionality and performance since their groundbreaking introduction in 1999. With each successive generation, DIGIC processors have brought elevated performance and powerful new features to PowerShot digital cameras. The DIGIC 4 Image Processor has ushered in a new level of picture quality and accelerated processing, making possible features such as high-speed continuous shooting, HD video and Face Detection Self-timer.

The 5x Optical Zoom (35mm equivalent: 28-140mm) in PowerShot A3400 IS digital camera delivers outstanding optical performance and versatility. It gives you a great range of potential images from a single location, which is perfect for sporting events and other occasions when your shooting stance is fixed, or times when moving in too close might disrupt the action you’re trying to capture. The lens’s 28mm wide-angle perspective puts more image in every frame for dynamic, exciting shots.

Handheld shooting can often lead to camera shake, making photos and videos blurry. Canon’s Optical Image Stabilizer is a sophisticated system that uses lens-shift technology to correct for unwanted camera movement. It makes handheld photography more practical, providing excellent image quality in many difficult shooting situations: outdoors at dusk, inside without a flash, and even at the telephoto end of the zoom range without a tripod. For photos, it enables shooting at slower shutter speeds, accommodating more low-light shooting situations than ever before without having to boost ISO sensitivity. With camera shake and vibration reduced, you get a sharper, steadier image. And because it is an optical system, there is none of the image degradation typical with electronic image stabilizers.

The latest advance in Canon Optical Image Stabilization technology, Intelligent IS analyzes camera movement and applies the best shake correction method for the shooting situation. For stills, the system automatically selects among Normal, Panning, Macro (Hybrid) and Tripod IS modes. When shooting video, the system automatically selects among Dynamic, Powered, Macro and Tripod IS modes. With Intelligent IS, you can concentrate on image capture, letting the camera make the most effective IS settings to assure the steadiest possible image.

Normal Corrects for a wide range of camera movement when shooting stills.		Panning Panning motion is detected so that IS does not interfere with desired camera movement.		Macro (Hybrid) Corrects for shift-type camera shake, which typically occurs in macro (close-up) shooting.
Dynamic Effective for video shooting at wide-angle focal lengths, eliminating the unwanted shaking that typically occurs while walking.		Powered Compensates for hand movement when shooting video at the telephoto end of the zoom range, where camera shake is magnified.		Tripod When tripod use is detected, the Image Stabilizer is stopped because it is not needed.

The PowerShot A3400 IS digital camera is designed to be fun and easy to use, even for beginners. A new Help Button on the camera’s exterior brings up the help menu any time you need it, right on the LCD screen. From here, you can scroll through a variety of topics that answer your questions with clear explanations, offer helpful shooting advice, and show you diagrams highlighting the position of any buttons you’ll need.

Scene Modes are fun, easy ways to give your shots a distinctly artistic feel without the need for any extra lenses and filters. Super Vivid heightens and saturates colors for eye-popping intensity. Poster Effect eliminates gradations between colors for an illustrative feel. Miniature Effect enhances perspective in a scene, blurring the top and bottom to make it look as if it were created with miniature models. You can also make a quirky portrait using the Fisheye Effect or add a beautiful single-tone effect with Monochrome. Toy Camera Effect simulates a vintage look as it capturing the photo using a "toy" or pinhole camera.

The Canon PowerShot A3400 IS digital camera uses a rechargeable Lithium-ion battery. This compact, powerful battery helps make it a lightweight and slim camera. Charge-up is quick and easy, so the PowerShot A3400 IS will be ready and waiting for those special moments.

While the classic black camera will always be right for a lot of photographers, Canon recognizes that others will long for colors that express their individuality. Accordingly, the PowerShot A3400 IS digital camera is offered in a range of hues from subtle to vibrant, fun to chic. Take your pick from black, silver, red and gold.