MELVILLE, NY, February 15, 2023 – Canon U.S.A., Inc. – Latin America Market, a leader in digital imaging solutions, announced today the launch of the new EOS R50 camera body, ideal for entry level users, and the EOS R8, an extremely compact, full-frame camera aimed at advanced amateur photo and video enthusiasts looking for budget-friendly options that don't sacrifice performance. Additionally, two new RF-Mount lenses are being introduced to the ever-growing R-mount lens lineup.
Compact, lightweight and ideal for those looking to step up their video quality, the EOS R50 provides an impressive movie-shooting experience thanks to the APS-C sensor, with 4K video, uncropped 4K capture (at all frame rates), and outstanding Dual Pixel CMOS AF technology. With the addition of whole area tracking, subject detection, and movie-prerecording, difficult photo and movie opportunities can be easier to capture with a 24.2-million-pixel, APS-C sized image sensor. In addition, the EOS R50 is equipped with an eye-level electronic viewfinder to help achieve shot steadiness and ease viewing in bright sunlight conditions. A great camera for those who are looking to lean into interchangeable lenses, the EOS R50 camera can capture travel adventures, family portraits, sports, wildlife and even help a small business with marketing imagery. For those who are budding content creators, the EOS R50 will be available later in 2023 as part of a Content Creator Kit – packaged with a microphone, lens and grip. Overall, the EOS R50 is truly a jack of all content creation trades.
The EOS R8 — affordable and functional — is a full-frame mirrorless camera aimed at the up-and-coming video or photo enthusiast. This camera comes with class-leading autofocus while still extremely capable for everyday and general photography use. Equipped with a 24.2-megapixel CMOS image sensor and DIGIC X image processor, the EOS R8 is optimal for full-frame RF lenses — allowing enhanced wide-angle field of views when compared to APS-C sensor cameras. Extremely lightweight and compact, the EOS R8 shoots up to 6-fps with 1st-curtain Electronic shutter, and up to 40-fps with full electronic. For users who've already explored interchangeable lens cameras but haven't yet broken into mirrorless, the EOS R8 should be the camera that takes them over the threshold to capture events, weddings, still life, travel and pets.
Additional product specs include:
Enhanced usability for video correction
Alongside the camera bodies, Canon will release two new lenses. The RF-S lens line, optimized for the smaller APS-C sensor size, expands with the Canon RF-S 55-210mm f/5-7.1 IS STM lens. This is a telephoto zoom, giving coverage equivalent to an 88–336mm lens on a full-frame camera. The lens opens the door to telephoto photography and videography, with 4.5 stops optical image stabilization, and close-focusing that can fill the frame with a subject roughly 2x3 inches in size (at its 210mm zoom setting, and minimum focus distance). And it does all this in an incredibly lightweight and compact package.
The Canon RF 24-50mm f/4.5-6.3 IS STM is a new, compact standard zoom lens for full-frame EOS R-series cameras. Ranging from true wide-angle to traditional “standard lens” coverage at 50mm, the lens is a travel friendly design with an extremely compact exterior. The RF 24-50mm f/4.5-6.3 IS STM lens is just over 2 inches long when fully retracted, and under 3.5 inches when extended — weighing less than half a pound. Optical Image Stabilization, with 4.5 stops of shake-correction, further enhances its appeal for video and still-image shooting. It’s also useable on an APS-C sensor Canon camera, where the lens' effective coverage is equivalent to what a 38–80mm would deliver on a full-frame camera.
To learn more about the EOS R50, EOS R8, RF-S 55-210mm f/5-7.1 IS STM and RF 24-50mm f/4.5-6.3 IS STM please visit www.cla.canon.com.
For Technical support and assistance, visit us at the following web page: www.cla.canon.com/support.About Canon U.S.A., Inc.:
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $30.3 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), as of 2022 has ranked in the top-five overall in U.S. patents granted for 37 consecutive years† and was one of Fortune Magazine's World's Most Admired Companies in 2022. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To keep apprised of the latest news from Canon U.S.A., Inc. – Latin America Group, sign up for the Company's RSS news feed by visiting www.cla.canon.com/rss. For media inquiries, please contact email@example.com.