MELVILLE, N.Y., November 11, 2020 – Canon U.S.A., Inc. - Latin America Group, a leader in digital imaging solutions, is excited to introduce the compact and lightweight RF 70-200mm f/4L IS USM and the RF 50mm f/1.8 STM, two completely re-designed RF mount lenses with bloodlines to immensely popular EF models that feature new lens formulas and enhanced elements.
“As Canon began to further build out the company’s RF lens portfolio, the goal in mind was to create advanced lenses, for a variety of experience levels, that also featured a sense of familiarity for longtime Canon users,” said Yasuhiro Suzuki, Senior Vice President of Canon U.S.A., Inc. - Latin America Group. “Canon prides itself on being able to uniquely offer both input and output solutions to our customers.”Canon RF 70-200mm f/4L IS USM Lens:
The Canon RF 70-200mm f/4L IS USM lens is ideal for photography enthusiasts ranging from advanced amateur to professional skill levels. The compact and lightweight nature of the lens makes it Canon’s shortest and lightest 70-200mm f/4 zoom lens to date. This RF lens is approximately 32 percent shorter and 11 percent lighter than its EF counterpart with a large portion of the lens element arrangement closer to the camera body. This arrangement is designed to provide photographers with a more balanced feel and experience even at the zoom range’s telephoto end. Additionally, the shorter and lighter design allows the lens to more easily be stowed away in a camera bag when not in use.
The RF 70-200mm f/4L IS USM features two independent Nano USM motors, providing an even greater level of high-speed autofocus for still image shooting as well as quiet and smooth autofocus for video shooting. The lens also incorporates a floating focus control that drives the two lens groups individually while using the two aforementioned Nano USM motors. The floating focus lens element shortens the focusing distance and helps reduce breathing, providing users with fast, consistent and reliable performance.Additional Features of The Canon RF 70-200mm f/4L IS USM Lens Include:
Creatives love using a 50mm lens because that focal length is similar to the natural viewpoint of the human field of vision. This perspective allows for the lens to be used in a wide variety of shooting situations, including portraits, landscapes and food photography. What’s more, Canon 50mm f/1.8 lenses have long been a popular tool for both photographers and creators due to their budget-friendly price point, extremely compact and lightweight form factor, and versatility.
The tradition continues with the RF 50mm f/1.8 STM that, in many ways, is improved over its EF counterpart. The first visually noticeable improvement is the customizable control ring that has become synonymous with RF lenses. The control ring allows photographers to adjust exposure compensation, shutter speed, aperture, or ISO and with a flip of the side switch can adjust focus. The inclusion of a PMo aspherical lens helps to reduce chromatic aberration and provides high-image quality even at the periphery of the image. Additionally, the combination of the lens shape and Super Spectra Coating (SSC) helps to minimize ghosting and flaring.Additional Features of The Canon RF 50mm f/1.8 STM Lens Include:
To learn more about the RF 70-200mm f/4L IS USM and the RF 50mm f/1.8 STM lenses, please visit www.cla.canon.com.
For Technical support and assistance, visit us at the following web page: www.cla.canon.com/support.About Canon U.S.A., Inc.:
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $33 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2019† and is one of Fortune Magazine's World's Most Admired Companies in 2020. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To keep apprised of the latest news from Canon U.S.A., Inc. – Latin America Group, sign up for the Company's RSS news feed by visiting www.cla.canon.com/rss. For media inquiries, please contact firstname.lastname@example.org.