Press Release

Bring the Firsts, the Lasts and the In-Between Moments to Life: Capture Photos and Videos With the New EOS Rebel T8i Camera

New Camera Delivers Vertical Video and Advanced Control for Maximum Creative Output

MELVILLE, N.Y., February 20, 2020 – Whatever your family dynamic, there are certain moments with the ones you love that deserve to be remembered. In the spirit of capturing powerful moments that last a lifetime, Canon U.S.A. Inc. - Latin America Group, a leader in digital imaging solutions, unveiled today the Canon EOS Rebel T8i. The newest and highest-performing Rebel camera within the Canon lineup features the DIGIC 8 Image Processor, eye-detection in live view, 4K video, clean 4K HDMI outputˆ, and is the first EOS DSLR with vertical video¹ all within a compact and lightweight body to bring photography and videos to life.

“Our commitment to high-quality and high-performing DSLR cameras is unwavering,” said Yasuhiro Suzuki, Senior Vice President and General Manager, Canon U.S.A., Inc. - Latin America Group. “Visual storytelling is not one size fits all, and in order to encourage our current and future customers to explore their content creation journey and make it easier for people to explore the art of photography and the power of an image, it is imperative that the next EOS Rebel provide high-quality still imagery, high-speed shooting capabilities as well as top notch video functionality.”

The Greatness Within the EOS Rebel T8i:

The compact and lightweight EOS Rebel T8i camera is ideal for documenting the early days on the soccer field and aspiring shutterbugs looking to go beyond the “Auto” feature. This camera includes:

• Optical Viewfinder with a 45-point All Cross-type AF System with Face Detect to ensure images are in focus
• 24 Megapixel CMOS (APS-C) Sensor
• Continuous Shooting at up to 7.0 fps
• 4K UHD, Full HD up to 24p
• Equipped with an Approx. 220,000 Pixel New AE Sensor and EOS iTR AF (Face Detection)
• Fast & Accurate Dual Pixel CMOS AF with Eye-detection (Servo)
• Vari-angle, 3.0-inch LCD Touch Screen
• Advanced Control with AF-ON Button and Quick Control Dial
• Built-in Wi-Fi®² and Bluetooth®³ Connectivity

Compatible with an extensive line of Canon EF and EF-S lenses, this model can capture vertical video and has multiple connectivity options using Bluetooth® and WiFi® technology, making it ideal for vlogging, uploading content to social media platforms, and web services or for day-to-day usage when capturing life’s most precious moments.

To learn more about the Canon EOS Rebel T8i, please visit www.cla.canon.com/CámarasEOS.

For Technical support and assistance, visit us at the following web page: www.cla.canon.com/support.

About Canon U.S.A., Inc.:

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $36 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2019† and is one of Fortune Magazine's World's Most Admired Companies in 2019. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., Inc. – Latin America Group, sign up for the Company's RSS news feed by visiting www.cla.canon.com/rss. For media inquiries, please contact cla_pr@cla.canon.com.

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† Based on weekly patent counts issued by United States Patent and Trademark Office.

Specifications subject to change without notice.

All referenced product names, and other marks, are trademarks of their respective owners.

ˆ Output of images in 4K UHD resolution without shooting information. If monitor does not support 4K UHD, the resolution of the output format is lowered for display.

1. Vertical Video Support is available for playback on the following compatible smart devices: iOS® versions 9.3/10.3/11.2-11.4/12.2, Android™ smartphone and tablet versions 5.0/5.1/6.0/7.0/7.1/8.0/8.1/9.0.

2. Compatible with iOS® versions 9.3/10.3, Android™ smartphone and tablet versions 4.4/5.0/5.1/6.0/7.0/7.1. Data charges may apply with the download of the free Canon Camera Connect app. This app helps enable you to upload images to social media services. Please note that image files may contain personally identifiable information that may implicate privacy laws. Canon disclaims and has no responsibility for your use of such images.

3. Compatible with select smartphone and tablet devices (Android™ version 5.0 or later and the following iOS® devices: iPhone 4s or later, iPad 3rd gen. or later, iPod Touch 5th gen. or later) equipped with Bluetooth® version 4.0 or later and the Camera Connect.