Press Release

Canon Latin America Group Announces the World's First Flash Featuring Auto Intelligent Bounce Technology*

New Speedlite 470EX-AI Flash Offers Photographers the Opportunity to Enhance the Creativity of their Captured Images

MELVILLE, N.Y., March 6, 2018 – Canon U.S.A., Inc. - Latin America Group, a leader in digital imaging solutions, is excited to announce the Canon Speedlite 470EX-AI Flash, a revolutionary new flash system designed with entry-level and enthusiast photographers in mind. The one-of-a-kind flash incorporates Auto Intelligent (AI) Bounce technology – engineered to automatically and intelligently configure the most appropriate bounce angle resulting in ideal lighting conditions. The Speedlite 470EX-AI Flash could help alleviate the stigma attached to flash photography as being too difficult, while serving as a gateway for photographers looking to expand their skill set, especially those who recently stepped up from smartphone photography.

At the core of Canon’s Speedlite 470EX-AI Flash is the innovative, new AI Bounce technology. AI Bounce automatically and intelligently determines and dictates the optimal angle of flash based off two distance variables: the distance between the camera and the ceiling, and the distance between the camera and the shooting subject. This technology allows photographers, in particular those who are new to flash photography, to utilize the ideal lighting situation and natural brightness of the room. For more advanced photographers who often alter the horizontal or vertical direction of their camera back and forth, the Canon Speedlite 470EX-AI Flash will remember the previous bounce angle and restore the flash to that position.

Additional features of the Canon Speedlite 470EX-AI Flash include infrared AF assist mode, optical receiver transmission, and flash coverage from 14mm and 24mm to 105mm.

For more information please visit, www.cla.canon.com.

About Canon U.S.A., Inc.:

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $36 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2017† and is one of Fortune Magazine's World's Most Admired Companies in 2018. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings.

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† Based on weekly patent counts issued by United States Patent and Trademark Office.

Specifications subject to change without notice.

All referenced product names, and other marks, are trademarks of their respective owners.

* Based on CIPA (Camera & Imaging Products Association) standards. Testing performed using the EOS-1D X Mark II SLR camera. The number of stops may vary based on the camera model used.

** Guide Number reflects the amount when both sides are fired. Flash output for quick flash (green ready light) is approximately 1/2 to 1/6 of full output (depending on the charge status).