MELVILLE, N.Y., September 12, 2019 – The time has come and the wave of momentous advancements in the world of the EOS R full-frame mirrorless camera system continues as Canon U.S.A., Inc. - Latin America Group, a leader in digital imaging solutions, today announced the introduction of the RF 15-35mm f/2.8L IS USM, RF 24-70mm f/2.8L IS USM, and the RF 24-240mm f/4-6.3 IS USM lenses. With their large, bright f/2.8 aperture, a zoom range that covers a wide range of shooting scenes and image stabilization (IS), as well as Nano USM – these f/2.8 lenses are sure to become workhorse lenses for professional and advanced amateur photographers. In addition, as the first telephoto zoom lens designed for EOS R and EOS RP full-frame mirrorless cameras, the compact and lightweight 10x zoom RF 24-240mm provides photographers high-quality images and video capture at a budget-friendly price point.
“As the emergence of mirrorless cameras continue accelerating the market and with Canon’s deeply rooted heritage in optics, we are excited to expand the lens offerings and acquiesce the needs of EOS R users,” said Yasuhiro Suzuki, Senior Vice President and General Manager, Canon U.S.A., Inc. - Latin America Group. “The technical improvements and features within these new RF lenses are needed to drive the market forward.”RF 15-35mm f/2.8L IS USM:
As Canon’s first f/2.8 wide zoom lens equipped with IS for full-frame with a CIPA standard of five stops, the RF 15-35mm f/2.8L IS USM lens is furnished with edge-to-edge sharpness throughout the zoom range to capture clear images with high image clarity from the center of the image throughout the entire focal range. Speaking of focal range, the RF 15-35mm is an ultra wide range that allows for broader photographic expression with more emphasis on perspective. Other components include:
Created for a wide range of shooting scenarios from street scene snapshots to movie shooting, the RF 24-70mm f/2.8L IS USM lens remains portable while equipped with IS. Other components include:
The RF 24-240mm f/4-6.3 IS USM lens is equipped with Nano USM, providing users quick, high-speed and precision auto focus (AF) when shooting video and capturing still images. With the powerful Nano USM, this lens allows photographers and videographers full time manual focusing making possible the fine tuning and adjusting of focus while in AF mode. This is the first Canon lens designed for full-frame cameras to feature Dynamic IS and utilizes a CIPA-standard, five-stop image stabilization system.
Additional features of the Canon RF 24-240mm f/4-6.3 IS USM include:
In addition, a new, free downloadable firmware update will be released in late September for the EOS R system. Those interested can download the update for their respective system via the EOS R and EOS RP support pages. The update will improve three main functions:
The firmware update aims to add detection of the subject’s eye when the subject is at a distance, improve overall AF frame tracking for moving subjects, as well as improve initial subject recognition and start tracking when subjects are at a distance.
To learn more about the RF 15-35mm f/2.8L IS USM, RF 24-70mm f/2.8L IS USM, and the RF 24-240mm f/4-6.3 IS USM, please visit www.cla.canon.com.About Canon U.S.A., Inc.:
Canon U.S.A., Inc. is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $36 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2018† and is one of Fortune Magazine's World's Most Admired Companies in 2019. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., Inc. – Latin America Group, sign up for the Company's RSS news feed by visiting www.cla.canon.com/rss. For media inquiries, please contact email@example.com.