MELVILLE, N.Y., July 16, 2019 – Continuing the company’s commitment to providing photographers with core focal-length lenses for the EOS R Full-Frame mirrorless camera system, Canon U.S.A., Inc. - Latin America Group, a leader in digital imaging solutions, today announced the RF 85mm f/1.2L USM standard prime lens. The fifth lens in the RF family, the RF 85mm lens provides another vital tool for photographers using the EOS R or EOS RP cameras, in particular, those shooting portrait photography.
“Optics is at the core of Canon’s heritage. It is engrained in our DNA and the top priority when developing the EOS R Camera System around the RF mount and accompanying lenses,” said Yasuhiro Suzuki, Senior Vice President and General Manager, Canon U.S.A., Inc. - Latin America Group. “Canon is very enthused to now bring the lenses we shared in the RF lens development announcement, starting with the RF 85mm f/1.2L USM. We envision this product as being the quintessential workhorse lens for portrait photographers of all skill levels.”
The new lens features a bright f/1.2 aperture, which, along with the 85mm focal length, encompasses an ideal lens for portrait photographers. 85mm is often the preferred focal length selected by photographers when shooting portraits because it provides an appropriate depth and perspective of the subject relative to the background, helping to capture high-quality imagery with beautiful and desirable bokeh. The focal length also allows for the photographer and subject to maintain optimum distance apart to support strong communication, while not being too close.
The great unique feature of the RF 85mm f/1.2L USM lens is Canon’s proprietary optical technology, Blue Spectrum Refractive (BR) Optics that helps to greatly reduce chromatic aberrations that could occur with large aperture lenses. The BR optical element, first introduced in the EF 35mm f/1.4L II USM, is inserted into the lens and refracts blue light between the concave and convex lenses. This enables the convergence of the entire wavelength of light to one point, resulting in higher image quality from the center to the edges of an image.Additional Features of The Canon RF 85mm f/1.2L USM Include:
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $36 billion in global revenue, its parent company, Canon Inc. (NYSE: CAJ), ranks third overall in U.S. patents granted in 2018† and is one of Fortune Magazine's World's Most Admired Companies in 2019. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., Inc. – Latin America Group, sign up for the Company's RSS news feed by visiting www.cla.canon.com/rss. For media inquiries, please contact email@example.com.