MELVILLE, N.Y., October 30, 2018 – Canon U.S.A., Inc. - Latin America Group, a leader in digital imaging solutions, today introduced a new EF-M wide angle fixed-focal-length lens, the EF-M 32mm f/1.4 STM. The EF-M lens is both compact and lightweight, serving as an ideal addition for any photographer shooting with an EOS-M series camera. Entry and enthusiast-level photographers who are passionately seeking to take their photography skills to the next-level will find this lens to be a great addition for portraiture, landscapes or general travel photography.
“As Canon continues to expand the company’s EF-M lineup, it is very important that users are provided the tools they desire for a variety of shooting situations,” said Yasuhiro Suzuki, Senior Vice President and General Manager, Canon U.S.A., Inc. - Latin America Group. “The new EF-M 32mm f/1.4 STM lens delivers great image quality in a compact and lightweight form factor, allowing photographers to capture the images they envision when they pick up their camera.”
The EF-M 32mm f/1.4 STM lens is the second EF-M lens to feature a large-aperture, delivering stunning bokeh with a soft blurred background that helps photographers isolate their subjects. In addition, the 32mm focal length converts to approximately 51m in 35mm format, providing an angle-of-view close to the field-of-view of the human eye.
Additional noteworthy features of the EF-M 32mm f/1.4 STM lens include:
Canon is also introducing a new compact and lightweight Speedlite, the EL-100. Designed for photographers who are just beginning to use an external flash or are in need of a secondary unit, the new Speedlite delivers both soft and natural lighting reproduction. In addition, the EL-100 can rotate upwards and to the left and right enabling photographers to bounce the flash off of nearby ceilings, walls or surfaces.
Additional Features of the Canon Speedlite EL-100 include:
Canon U.S.A., Inc. is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $36 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2017† and is one of Fortune Magazine's World's Most Admired Companies in 2018. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings.