Privacy Statement

This Privacy Statement and Notice at Collection only applies to personal information collected in connection with your use of the LATAM website.

Last Updated: January 1, 2023

If you are a California resident, you have certain rights under the California Privacy Rights Act (“CPRA”). To find the California Notice at Collection and to learn more about your rights, see the California Privacy Rights section of this Privacy Statement.

The Latin America market team (“LATAM,” “we,” “our,” or “us”) of Canon U.S.A., Inc. (“Canon U.S.A.”), a member of the Canon family of companies supporting the Latin America market, is committed to protecting your privacy. This Privacy Statement (“Privacy Statement”) is intended to inform you of the types of information we collect from you, either online through this website, mobile applications, or any of the products, services, solutions (including cloud services and solutions) software, websites, subsites, interactive features, forms, mobile and social media pages offered, owned, or operated by LATAM or Canon USA or its parents, successors, affiliates and related entities or successors (collectively “Canon Group”), or your interaction with LATAM’s agents, contractors or employees or subsites (collectively “Services”), whether accessed online via computer, tablet, mobile device or any other technology or device now known or hereafter developed, or offline, and how that information will be used.

The Services are intended for business use by business users residing and located in South America, Central America, the Caribbean and the United States.

Please read this Privacy Statement carefully, because by using the Services, you are acknowledging that you have read, understand and agree to the terms of this Privacy Statement, and consent to the manner in which we may collect, use and disclose the information described herein. In addition, by using the Services, you are acknowledging that you have read, understand and agree to the terms of the Terms of Use which govern your use of the Services and any content you submit via the Services. While this Privacy Statement is intended to generally describe our privacy practices, our goal is to also provide more detailed information at times when it is most meaningful to you. Please look for this information within the Services. This Privacy Statement is made available in English, Spanish and Portuguese. In the event of any conflict or inconsistency amongst the translations, the English version shall control.

  1. THE INFORMATION WE COLLECT AND HOW WE COLLECT IT
  2. HOW WE USE THE INFORMATION WE COLLECT
  3. HOW WE DISCLOSE THE INFORMATION WE COLLECT
  4. OUR LEGAL BASIS FOR PROCESSING YOUR PERSONAL INFORMATION
  5. CHILDREN'S PRIVACY
  6. YOUR PRIVACY RIGHTS, CHOICE AND ACCESS
  7. CALIFORNIA PRIVACY RIGHTS
  8. THIRD-PARTY LINKS
  9. SECURITY
  10. TRANSFER TO OTHER COUNTRIES
  11. RIGHT TO MODIFY THIS PRIVACY STATEMENT
  12. HOW TO CONTACT US

1. THE INFORMATION WE COLLECT AND HOW WE COLLECT IT

We and our service providers may collect information when you provide information to us and when information is collected automatically from your interaction with the Services.

Personal Information

You may choose to give us personal information to allow us to communicate with you or provide you with Services. Our online forms ask for a small amount of relevant information necessary to communicate with you or provide you with Services.

The types of personal information LATAM may collect from you may include:

  • Personal and business contact information, such as name, company name, postal address, phone number, and email address;
  • Geolocation data such as your Internet Protocol (IP) address, physical location (with your express consent), and other similar location information collected when you interact with the Services or request location-based services;
  • Details of the products and services you have inquired about, together with any additional information necessary to respond to your inquiries, including product serial number;
  • Technical information related to your device (including model number, serial number, unique device identifier, diagnostic information, usage data, system logs, application configurations, consumables status, etc.;
  • Any additional information relating to you that you provide to us directly through our websites or applications or indirectly through use of our websites, applications or online presence, through our representatives or otherwise; and
  • Information you provide to us through our service center or visits by our representatives from time to time.

Usage Information

In addition to the information you may voluntarily provide, LATAM may collect information automatically when you access or use the Services, through our use of data collection technologies, including web beacons, Cookies (as defined in the following paragraph), and embedded web links. These technologies collect certain traffic information that your browser sends to a website, such as your browser type and language, browser history, access times, and the address of the website from which you arrived. They may also collect information about your IP address, unique device identifier, geolocation information, clickstream behavior (e.g., the pages you view, the links you click, and other actions you take in connection with our websites) and product information. LATAM may also use some of these technologies in connection with emails and communications sent from us and therefore may collect information using these tools when you open the email or click on a link contained in the email.

Below are some additional details on how we use Cookies and other technologies:

Cookies

Cookies are data files placed on a device when you use it to visit any of the Services (“Cookies”). We may use Cookies: (i) to collect and store certain information about you, (ii) for security purposes, (iii) to store your preferences and settings, (iv) to enable your sign-in, (v) to provide personalized product suggestions, (vi) to maintain and improve our website, (vii) to generate analytics regarding the performance of the Services, (viii) to facilitate site navigation, and (ix) to personalize your experience while using the Services. Cookies can remain in your computer for the duration of a browsing session or for a predetermined period of time. Cookies may remain in your computer for the duration of a browsing session (“session cookies”) or for a predetermined period of time ("persistent cookies”). We may use persistent cookies to show you recently-viewed products, provide you with product or service recommendations, or otherwise provide you with a customized experience.

To see a list of Cookies being used on the Services, please click here. If you would prefer not to accept Cookies, most browsers will allow you to: (i) change your browser settings to notify you when you receive a Cookie, which lets you choose whether or not to accept it; (ii) disable existing Cookies; or (iii) set your browser to automatically reject any Cookies.

Please be aware that if you disable or reject Cookies, some features and services offered or present on the Services may be slower or may not work or display properly.

Other Technologies

We may use standard Internet technology, such as web beacons (also called clear GIFs or pixel tags) and other similar technologies, to track your use of our Services. We also may include web beacons in email messages, newsletters and advertisements to determine whether messages have been opened and acted upon. The information we obtain in this manner enables us to customize the Services we offer and measure the overall effectiveness of our online content and the products and services we offer through the Services.

Analytics Services

We use web analytics tools such as Google Analytics to assist us in understanding how people use the Services and related marketing and promotions. To manage your preferences with respect to Google Analytics click here. You can opt out of data collection or use by Google Analytics by clicking the following link: https://tools.google.com/dlpage/gaoptout (requires you to install a browser add-on).

Collection by Other Companies

We may allow other companies, including our authorized service providers and partners to use tracking technologies, such as Cookies and web beacons, to collect information about your visits to this and other websites on the Services. This information generally enables them to track and gauge the effectiveness of our Services when you visit this or other websites across the Internet.

2. HOW WE USE THE INFORMATION WE COLLECT

Personal Information

We may store, analyze, combine, and otherwise use the information we collect, either directly or indirectly, to:

  • Improve the Services and the way we do business with our dealers, distributors and resellers;
  • Respond to your questions and requests;
  • Communicate with you about your interactions on the Services, and about Canon products, solutions, and services;
  • Provide you with information about LATAM, Canon U.S.A., its parent, successors, subsidiaries, affiliates and related entities, Services and products and promotions, or any other offers that may be of interest to you, unless you opt out or request not to receive this information;
  • Perform research and analysis about usage and potential interest in our products, services, or content;
  • Develop and display content on the Services;
  • Improve the overall accuracy and completeness of the information we collect;
  • Allow us to deliver the Services, which can take actions based on the data you provide;
  • Enforce and ensure compliance with this Privacy Statement, the Terms of Use, and applicable law, including to protect the rights, property or safety of Canon Group, and Canon Group’s dealers, distributors and resellers or any other person and the copyright-protected content of the Services, or for internal or external auditing purposes;
  • Prevent, detect or investigate a crime or other breach of law or requirement, loss prevention or fraud;
  • Support the technical functionality of the Services, develop new products and services, and analyze your use of the Services; and
  • As otherwise stated in this Privacy Statement.

3. HOW WE DISCLOSE THE INFORMATION WE COLLECT

Affiliates

We are part of Canon U.S.A and may disclose your information with Canon U.S.A.’s affiliates which may be located outside of the country you reside and are located in, including, but not limited to, Canon U.S.A.’s parent company Canon Inc., located in Japan.

Service Providers

LATAM retains service providers and suppliers to manage or support its business operations, deliver products, services and customer solutions. These providers may include, for example, hosting and IT service providers, website management and support service providers, email service providers, automated data processors, shipping agents, and providers of order fulfillment, delivery, customer support, and live-help services. We may disclose your information to these companies to enable them to provide you with services on our behalf.

In addition, if you inquire about products, services, software or other goods that LATAM does not sell directly, we may forward your information to a Canon U.S.A. dealer, distributor, partner or other reseller, with your consent, and they may reach out to you about your needs. In any event, we expect our service providers to use your information only to perform the service for which they are engaged, while also complying with all applicable laws, and pursuant to our instructions. You expressly consent to your information being used as set forth in this Section.

Legal Proceedings

We may also disclose your personal information:

  • In response to a subpoena or similar investigative demand, a court order, or a request for cooperation from law enforcement or other government agency; to establish or exercise our legal rights; to defend against legal claims; or as otherwise required by law; (In such cases, we may raise or waive any legal objection or right available to us.)
  • When we believe disclosure is appropriate in connection with efforts to investigate, prevent, or take other action regarding illegal activity, suspected fraud or other wrongdoing; to protect and defend the rights, property or safety of our company, our users, our employees, Canon Group, or others; to comply with applicable law or cooperate with law enforcement; or to enforce our website Terms of Use or other agreements or policies; and
  • In connection with a corporate transaction, such as the sale of our business, a divestiture, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy.

Government Entities

LATAM may disclose your personal information to government entities in order to comply with mandatory reporting.

4. OUR LEGAL BASIS FOR PROCESSING YOUR PERSONAL INFORMATION

We will use your personal information:

  • With your consent, which you may withdraw at any time;
  • If it is in our legitimate interest to do so (for example, when we need to disclose your information to our service providers to provide the Services); or
  • If we need to do so in order to comply with a legal obligation.

5. CHILDREN'S PRIVACY

LATAM does not target its online services to children under 18 and we do not knowingly collect, use or disclose personal information from children under 18.

6. YOUR PRIVACY RIGHTS, CHOICE AND ACCESS

You have the right to request us to:

  • Provide you with a copy of the personal information that we have collected about you, to the extent that we store or maintain that information;
  • Not send you emails or other communications;
  • Correct or update your personal information;
  • Delete your personal information;
  • Stop processing your personal information;
  • Not disclose your personal information to third parties; and
  • Not contact you in the future.

If you wish to access, correct or delete your personal information, please submit your request here or mail your inquiry to: Canon U.S.A., Inc. – Attn: CCD Group, LATAM Customer Privacy, One Canon Park, Melville, New York 11747.

We may send you other types of transactional and relationship email communications, such as service announcements and administrative notices without offering you the opportunity to opt out of receiving them.

We are under no obligation to store your personal information indefinitely and disclaim any liability arising out of, or related to, the destruction of such personal information.

It may not always be possible to completely remove or delete all of your personal information from our databases without some residual data remaining because of backups and other reasons. Additionally, please be aware that we may need to retain some of your personal information in order to maintain our records, comply with our legal obligations, resolve disputes, or enforce our agreements. We may also keep a record of correspondence with you (for example if you have made a complaint about a product or our Services) to protect us from a legal claim.

7. CALIFORNIA PRIVACY RIGHTS

Collection, Disclosure, and Sale or Sharing of Personal Information

We collect, and in the last twelve (12) months, we have collected, disclosed for a business purpose and sold/shared the following categories of personal information:

Category of Personal InformationSpecific Personal Information CollectedDisclosed for Business PurposeEntities that We Disclose Personal Information to for a Business PurposeSold or SharedEntities to which we Sell or Share Personal Information
Personal Identifiers, such as name, email address, online identifiers and other information.
  • Name
  • Postal address
  • Phone number
  • Email address
  • Website
  • Contact Preferences
Yes
  • Affiliates
  • Business Partners
  • Service Providers
  • Other third parties when required by law or to protect Canon or other persons, as described in this Privacy Statement
NoNot applicable
Payment Information.NoneNot applicableNot applicableNot applicableNot applicable
Protected Classification Characteristics, such as age, ethnicity and gender.NoneNot applicableNot applicableNot applicableNot applicable
Commercial Information, such as product purchases.
  • Technical information related to your Canon products (including model, serial number, unique device identifier, diagnostic information, usage data, camera and lens settings, system logs, application configurations, consumables status, etc.);
  • Inquiries about products and services purchased
  • Service center responses
Yes
  • Affiliates
  • Service Providers
  • Other third parties when required by law or to protect Canon or other persons, as described in this Privacy Statement
NoNot applicable
Internet/Network Information, such as IP address, Device Information, and Log and Analytics Data.
  • IP address
  • Browser type
  • Browser language
  • Browser history
  • Access times
  • Originating website (referring URL)
  • Unique device identifier
  • Clickstream behavior
Yes
  • Affiliates
  • Service Providers
  • Other third parties when required by law or to protect Canon or other persons, as described in this Privacy Statement
NoNot applicable
Geolocation Data, such as Location Information from your device or estimated based on your IP address.
  • IP address
  • Country
Yes
  • Affiliates
  • Service Providers
NoNot applicable
Sensory Information, such as recordings of phone calls between you and us, where permitted by law.NoneNot applicableNot applicableNot applicableNot applicable
Other Personal Information, such as information you post on our platform or on social media pages, and information you submit to us.NoneNot applicableNot applicableNot applicableNot applicable
Inferences, such as predictions about your interests and preferences drawn to create a profile.NoneNot applicableNot applicableNot applicableNot applicable
Sensitive Personal Information, such as log-in information, biometric information, or precise geolocationNoneNot applicableNot applicableNot applicableNot applicable

LATAM may disclose your personal information to service providers that support our businesses and perform services on our behalf. However, LATAM does not share your personal information with third parties.

Sensitive Personal Information

We do not collect any sensitive personal information.

Personal Information of Children Under Age 16

We do not collect, sell or share personal information of users we know to be less than 16 years of age.

Retention of Your Personal Information

For each of these categories of personal information, we retain your information for as long as it is reasonably necessary for the purposes for which the information was collected, and in accordance with applicable retention policies. The criteria used to determine our retention policies include the length of our relationship with you, your requests, ongoing contract and service obligations, and our legal obligations. We also retain information as otherwise required by applicable law.

Sources of Your Personal Information

As described above in the “The Information We Collect and How We Collect It” section, we collect information directly from you when you provide it to us, automatically using cookies and other tracking technologies, from the categories of third parties listed in that section.

For further information, you can also see the “The Information We Collect and How We Collect It” section above.

Purposes for Your Personal Information

We collect or disclose personal information about you for the business purposes further described in the “How We Use The Information We Collect” section above.

Do Not Track

Some browsers offer you the ability to opt out of cookie-based and other online tracking, which may be considered a “sale” or “sharing” of your personal information. As we do not sell or share any personal information as defined by the CPRA, if you activate a browser-based opt-out signal sent through the Global Privacy Control, we cannot effectuate your request.

The LATAM website is not currently configured to recognize “do not track” or other browser-based signals. However, other settings within your browser may permit you to block Cookies or other technology that enable websites to collect information that can be used to tailor advertisements to your interest. Please check your browser’s settings or consult your browser’s help information for more details. To learn more about browser tracking signals and Do Not Track please visit www.allaboutdnt.com.

Your California Privacy Rights

If you are a California resident, you have the right, under the California Privacy Rights Act (“CPRA”), to:

  • Access, request and receive a portable copy of the personal information that we have collected about you in the last 12 months, and specifically:
    • • The categories and specific pieces of personal information we have collected about you;
    • • The categories of the sources of the personal information;
    • • The purposes for which your personal information is collected and used;
    • • The categories of personal information that the business disclosed for a business purpose, and for each category identified, the categories of third parties to whom that particular category of personal information was disclosed;
    • • The categories of personal information that the business sold or shared, and for each category identified, the categories of third parties to whom that particular category of personal information was sold or shared;
  • Correct inaccuracies in your personal information;
  • Delete your personal information; and
  • Not be discriminated against by us for exercising any of these rights.

Right to Request Deletion of Personal Information

You have a right to request us to delete your personal information. Upon verifying the validity of a deletion request, we will honor your request, and, if applicable, instruct any service providers and/or third parties to which we have disclosed your personal information to delete your personal information; however, please be aware that we may need to retain some of your information in order to maintain our records, comply with our legal obligations, resolve disputes, or enforce our agreements. It may not always be possible to completely remove or delete all of your information from our databases without some residual data remaining because of backups and other reasons. We may also keep a record of correspondence with you (for example if you have made a complaint about a product or our Services) to protect us from a legal claim.

Exercising Your Rights

To submit your CPRA request with respect to personal information collected by LATAM in connection with use of the Services, please:


In your request, please identify yourself as a business user of LATAM Services.

When you submit a request to us, we will verify your identity before processing the request. In order to protect your personal information, you may be asked to provide two (2) or three (3) pieces of information to match our records so that we can reasonably verify your identity.

Authorized Agents

If you are a California resident and would like to designate an authorized agent to submit certain requests on your behalf, please send an email to the following email address: designatedagentrequest@cusa.canon.com. In order for an authorized agent to be verified, you must provide the authorized agent with signed, written permission to make such requests or a power of attorney. We may also follow up with you to verify your identity before processing the authorized agent’s request.

If you are an agent of a California resident and would like to submit a request on behalf of a California resident, please submit the request to the following email address: designatedagentrequest@cusa.canon.com. After you submit the request, and if the request is not subject to an exemption or exception, we will require additional information to verify the identity of the California resident, as well as your authority to act on behalf of the California resident.

California “Shine the Light” Disclosure

California Civil Code Section 1798.83 gives California residents the right to request, from a business with whom the California resident has an established business relationship, certain information with respect to the types of personal information the business discloses to third parties for direct marketing purposes by such third party, and the identities of the third parties with whom the business has disclosed such information during the immediately preceding year. To request a copy of the information disclosure provided by LATAM pursuant to California Civil Code Section 1798.83, please contact us at the address listed below.

9. SECURITY

When you submit information to LATAM through the Services, you should be aware that your information is transmitted across multiple computer systems on the Internet. Although we use reasonable and appropriate physical, technical and organization security measures to protect your information from accidental loss and from unauthorized access, use, alternation and disclosure, no method of transmitting or storing electronic data on the Internet is ever completely secure, and we do not guarantee the security of such information at any time.

10. TRANSFER TO OTHER COUNTRIES

We may collect and you may provide us with information wherever you are located. The servers that process the data you provide us are located in the United States, Japan and other jurisdictions. By using the Services, or providing us with any information, you understand that the collection, processing, maintenance, transfer and storage of such information will occur in the United States, Japan and other countries where the privacy laws may be different from those in the country where you reside or are located, and waive any claims relating to the collection, processing, maintenance, transfer or storage of data outside of such country.

11. RIGHT TO MODIFY THIS PRIVACY STATEMENT

LATAM reserves the right to modify this Privacy Statement at any time at its sole discretion. If we modify the Privacy Statement, we will post the revised statement here, with an updated revision date. Changes will be effective immediately (except for material changes) upon the posting of the revised Privacy Statement on the Services. In the event we make material changes to this Privacy Statement, we will notify you through the Services prior to the changes taking effect. Please note that if you do not agree to the modified Privacy Statement, you may not use the Services. Your continued use of the Services following the posting of the changes or any applicable notice period will mean that you accept those changes.

12. HOW TO CONTACT US

Should you have questions or concerns about this Privacy Statement, please submit your request here or mail your inquiry to:

Canon U.S.A., Inc. – Attn: CCD Group, LATAM Customer Privacy, One Canon Park, Melville, New York 11747.