MELVILLE, N.Y., April 13, 2017 – Compact and lightweight, the new Canon EF-S 35mm f/2.8 Macro IS STM, announced today by Canon U.S.A., Inc. - Latin America Group, a leader in digital imaging solutions, is the widest-angle Macro offering in Canon’s popular EF-S lens series. The new lens is designed to help both entry-level and advanced amateur DSLR photographers discover the incredible possibilities of macro photography. Capable of capturing close-up subjects with incredible detail, Canon’s new EF-S macro lens is also the first in the series to feature built-in Macro Lites that allow users to control lighting with ease.
“Macro lenses are an amazing way to explore the worlds that exist all around us, and the new Canon EF-S 35mm f/2.8 Macro IS STM lens is the ideal starting point for amateur photographers eager to capture incredible, up-close details on the go,” said Yuichi Ishizuka, president and COO, Canon U.S.A., Inc. “Whether capturing a delectable dessert or the subtleties of a backyard flower, users will be challenged to find new colors and shapes that turn everyday moments into art.”
The new Canon EF-S 35mm f/2.8 Macro IS STM captures stunning images and is a terrific companion lens for entry-level users eager to expand beyond their existing Canon EOS DSLR kit lens. Capable of shooting as close as 30mm from the end of the lens to the subject, aspiring photographers can get up close to a fruit or flower for an entirely new perspective, while capturing high-quality images with beautiful background blur. Additional technologies built into the new Canon EF-S 35mm f/2.8 Macro IS STM lens include:
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean (excluding Mexico) markets. With approximately $31 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranked third overall in U.S. patents granted in 2015† and is one of Fortune Magazine's World’s Most Admired Companies in 2016. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings.