MELVILLE, N.Y., February 14, 2017 – Developed and designed to meet the varying needs of entry-level and advanced amateur photographers, Canon U.S.A., Inc., Latin America Group, a leader in digital imaging solutions, today announced two new additions to the celebrated EOS system – the EOS Rebel T7i DSLR camera, which adds to the popular Rebel series of entry-level DSLR cameras, and the EOS 77D DLSR camera, which represents a new category of cameras for advanced amateur photographers. Canon also introduced today the new EF-S 18-55mm f/4-5.6 IS STM lens and Wireless Remote Control BR-E1, as well as added functionality for the Canon Connect Station CS100.
“In what marks the 30th year since the introduction of the Canon EOS System, the announcement today of these two new DSLR cameras exhibits Canon’s commitment to providing our customers with the tools they need to grow their passion for capturing the best possible pictures of the moments in time that mean the most to them, or inspire them to one day shoot professionally,” said Yuichi Ishizuka, president and COO, Canon U.S.A.
The EOS Rebel T7i and EOS 77D both feature an optical viewfinder with a 45-point All Cross-type AF system* to help enable more precise focusing. In live view mode, both cameras utilize Canon’s Dual Pixel CMOS AF to deliver the world’s fastest AF focusing speed of 0.03 seconds.1 This technical achievement allows users to find their subject, focus accurately, and capture the shot more quickly than ever before. Both models also have built-in Wi-Fi®2, NFC3 and Bluetooth®4 technology for easy transfer of images.
In addition to the focusing enhancements, common features of the EOS Rebel T7i and EOS 77D cameras include:
The EOS Rebel T7i is the first camera in the EOS Rebel series with a 45-point, all cross-type AF system* within the Optical Viewfinder. It is also the first in the series with Dual Pixel CMOS AF with Phase-detection and the first with a DIGIC 7 Image Processor. Creative filters for both still images and video will allow users to customize the look and feel of their content in new and imaginative ways.
When designing the new EOS Rebel T7i, Canon took into consideration feedback from entry-level photographers who expressed interest in learning to go beyond the program mode of a DSLR camera. Users will now be able to see on-screen how switching modes on the mode dial or tweaking settings can alter the image they are about to capture, guiding photographers on their way to capturing more compelling images, such as ones with a shallower depth-of-field or being able to give moving-subjects a frozen or flowing look.
For advanced amateur photographers looking to expand their knowledge and experience with DSLR cameras, Canon’s new EOS 77D is the ideal next step camera for them. The EOS 77D represents a new category of advanced amateur EOS cameras, a step above the Rebel series. Users of the EOS 77D DSLR camera will benefit from features like the 7650-pixel RBG+IR Metering Sensor, similar to the one found in the EOS 80D camera and Anti-Flicker shooting mode to help combat the on-and-off repetitive flickering from artificial lights found in high-school gyms or auditoriums. The EOS 77D also features a top LCD panel and quick control dial for photographers who desire quicker and easier access to changing and controlling settings on the camera.EF-S Lens and Remote Accessory Utilizing Bluetooth® Technology:
The new Canon EF-S 18-55mm f/4-5.6 IS STM lens is nearly 20 percent smaller than the EF-S 18-55mm f/3.5-5.6 IS STM lens, without sacrificing image quality. Features of the lens include:
Both the EOS Rebel T7i and EOS 77D cameras are compatible with the Canon Connect Station CS100 device, a go-to-photo and video hub that allows family and friends a way to quickly and easily store, manage view and share unforgettable memorable moment’s wirelessly6. Canon is also announcing today a firmware update to the Canon Connect Station CS100 device and mobile application. The firmware update includes the following improvements:
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean (excluding Mexico) markets. With approximately $31 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranked third overall in U.S. patents granted in 2015† and is one of Fortune Magazine's World’s Most Admired Companies in 2016. Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing service and support for all of the products it distributes. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings.