Press Releases
Press Release
Canon Celebrates 75 Years of Optics Heritage with the Addition of Two Lenses
New Lenses Enable Photographers of All Levels to Create Stunning Images
MELVILLE, N.Y., September 22, 2014 – Following on the heels of its milestone of 100 million EF lenses produced worldwide*, Canon Latin America Inc., a leader in digital imaging solutions, is excited to announce two new lenses adding to its rich history of developing and delivering outstanding optics to all types of photographers, cinematographers, online content creators and image makers from budding amateurs to the most seasoned professionals. The EF 24-105mm f/3.5-5.6 IS STM standard zoom lens, as well as one EF-S series lens ─ the EF-S 24mm f/2.8 STM wide-angle pancake lens.
“Canon’s heritage is rich with over 75 years of optical innovation. Our engineers are dedicated to delivering high-quality optics for everyone from the amateur photographer to directors of photography on Hollywood movie sets,” said Kenji Kobayashi, president of Canon Latin America Inc.
The new EF 24-105mm f/3.5-5.6 IS STM lens is the first EF-series zoom lens for full-frame sensor cameras to include a lead screw-type stepping motor (STM) that provides virtually silent AF while shooting video. The 24-105mm is one of the most versatile focal range options in the EF lineup as it can be used as a wide-angle lens while out on the town as well as a portrait-length zoom when trying to get closer to your subjects.
The Optical Image Stabilizer provides up to four shutter speed steps of correction,** while two aspheric lenses plus a UD lens combine to provide high-quality results for both still images and video. New to the EF 24-105mm f/3.5-5.6 IS STM lens is a seven group zoom optical formula that enables a conveniently compact design while maintaining high-quality optical performance. The lens’ lightweight inner focusing system, high-speed CPU, and improved AF algorithm enables high-speed AF. In addition, the seven bladed circular aperture combined with the optimized lens placement and coatings delivers beautiful, soft bokeh, and exceptional color balance, while helping to minimize ghosting and flare. The new EF 24-105mm f/3.5-5.6 IS STM lens provides a lighter and more affordable option with STM focus capabilities to Canon’s popular EF 24-105mm f/4L IS USM lens.
The affordable EF-S 24mm f/2.8 STM lens is the slimmest and lightest Canon EF-S lens ever produced. This compact, lightweight wide-angle “pancake” style lens features STM technology and was developed for photographers and videographers who are aiming to capture bright, clear images with beautiful softly blurred backgrounds at a fixed focal length. The EF-S 24mm f/2.8 STM lens features an aspheric lens element and the optimized lens arrangement and coating helps to minimize ghosting and flare while delivering excellent image quality. The seven bladed aperture delivers beautiful, soft backgrounds, while the Electro-Magnetic Drive aperture mechanism uses a micro-stepping driver control for quieter operation, especially useful when shooting video.
About Canon Latin America, Inc.:Canon Latin America Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions, and is a subsidiary of Canon U.S.A., Inc. (“Canon U.S.A.”). With approximately $36 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2013† and is one of Fortune Magazine's World’s Most Admired Companies in 2014. Canon Latin America Inc. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings.
All referenced product names, and other marks, are trademarks of their respective owners.
† Based on weekly patent counts issued by United States Patent and Trademark Office.
* As of April 22, 2014 – Refers to EF Lenses, EF-S Lenses and Cinema Lenses produced worldwide from 1987 to first half of 2014.
** According to CIPA (Camera & Imaging Products Association) standards.
